I’m Amanda Veronee, the creator of ‘The Floral Collective’ Conference! This is the very first one, and I’m super excited about it! I’ve ‘gathered’ an awesome variety of floral designers to teach various techniques and answer any and all of your questions! Each instructor will have an hour with you, to demonstrate a special piece that’s of their signature style, using their techniques, while step-by-step describing the technique and process. This conference is unlike any other – it’s intimate – it’s diverse – and it’s rich with content! You’ll be designing while they demonstrate their techniques, and it’s going to be a blast!
As for me, I’m the host and an instructor! You’ll be at my home design studio, and I’ll be teaching you my methods! We’ll design a few different large scale pieces during my segment with you — a chandelier/hanging design, and one of my signature floral canopies! My design style is inspired by, and custom to, each wedding – although my personal floral style preference tends to take on a very lush, dense and compact look.
I started a wedding floral business from my parents basement in 2009, and in 2010 opened a traditional retail flower shop in Stafford, Va. In 2012 I realized my passion and success was with the wedding floral industry, and changed my business to a weddings only studio. I was designing 60 weddings per year, and in 2014 decided to move my studio to my home property and focus on only 25-30 larger weddings per year — enabling me to not only run a home based business, but to be able to spend more time with my son throughout the year! I have roughly 10 seasonal contract designers and take only one wedding per day — although I used to do 2-3 per day and manage as many as three delivery teams per day!
I’ll be sharing the other conference instructors the rest of this week and next!
To sign up for the conference, hop over here to grab a seat while they’re still available!! There are only 12 TOTAL!