Q&A: Why do florists say no to styled shoots?

  1. Elizabeth Victory says:

    As a new florist, this was so encouraging to read! I have had to turn down so mant styled shoots for this very reason, and wondered if I was just being really mean! Thanks for sharing your insight.

  2. Jennifer Ferencz-Barato says:

    I make keepsake bouquets (handmade clay flowers, brooch bouquets, so I am more than willing to participate in TF shoots…as long as I am able to get the bouquets/bouts back afterwards. :). But I totally understand why florists using fresh flowers need to be paid.

  3. Carleen Grace Le says:

    If you could go back and do it all again, how many styled shoots would you do when you were just starting out?

  4. Amanda Apple Veronee says:

    It’s pretty common! You aren’t alone. Which is why I figured I’d share this common sentiment with planners of shoots ;)

  5. Kara Buntin says:

    I do wedding cakes and I’ve had zero business from styled shoots. That should be the goal, not being published in whatever blog. My cost isn’t as large as what a florist would have to pay, but it’s still more than a full day of time and effort and probably up to $200 in cost as far as sugar flowers etc go. But what makes me really not want to do styled shoots is the fact that the cakes are usually treated like a prop that can be “dressed,” when the design I did is pretty well thought-out for a reason. When the planner takes a bunch of random flowers and sticks them on the cake it changes the intent of the design, and that isn’t my work anymore. It would be like a planner taking the bouquets and ripping them apart to use the flowers in a different way. So I’d sum up my reluctance to do the shoots as a lack of return on investment, plus bad experiences with a lack of respect from the people who are putting it together.

    • Amanda says:

      They’ve just become so overdone that I think people just don’t really even appreciate them anymore! I truly believe styled shoots will no longer be a ‘thing’ in the next few years. So costly!

  6. Inna Olimpiyuk says:

    Oh my goodness Amanda, I loved this post! Sooooo true! I do agree with every single commnet you made.

  7. Victoria Clausen says:

    Great post, girl! Preach it!!! Xxx

  8. Mark Andrew says:

    Great read and totally understandable. Styled shoots should always be taken on selectively with fellow artists that will help to elevate your brand and push you to create. Being a film photographer, my costs for film and processing for a styled shoot can easily amount to $750 – $1,000 so I totally get it. You have to be selective and it has to be worth the investment. Very interesting to read from a florists perspective, thanks for sharing.

    • Amanda says:

      I was wondering how much film costs, I’ve been told it’s expensive! So, you know the pain of being a florist and being requested to do shoots!

  9. Jennifer Collins Maton says:

    Great article! I refuse to do them anymore bc as a calligrapher/invite designer it is very very very time consuming and equals about $1000.00 in lost wages for 4 plus days of work. Most often it is for unrealistic designs. If I am approached and I have time I will do them at regular price. I have been in every magazine, blog, etc and have never gotten a real job from it. I wish people would stop doing them. My 2 cents

  10. Thank you! You just let me know I’m not “rude” to decline or “greedy” to ask to share the cost!
    I also appreciate and respect you for saying what so many of us think but never feel ok to say out loud!

  11. Megan Willis says:

    This is awesome! I just finished my first season as a florist where I did tons of stuff for barely anything compensation. My rule this year is 1-2 styled shoots where I have full creative control! I’ve gotten most of my clients from word of mouth and instagram so images are important to me, but I want to have the final say in the concept. I also try to work with vendors who I trust, so I can just say “do your thing”. They get to try out something they have been wanting to do or fit the project into their timeline!

  12. Carmel Sabourin Goldstein says:

    Very good article! I’ve turned down so many in the past year, and in every single case the person who asked for my participation never even bothered to answer my (very nice) email explaining why I couldn’t do it. I’ve only done 2 this year, one which I organized and completely styled, and another for a planner that sends me pretty much all her clients (which make up about 25% of my income), and she graciously offered we split the cost right from the begining. I feel that the people who have the right attitude are the ones you want to form a long term relationship with anyways, right?

  13. David Rohr says:

    Amanda…I can not agree with you more. Recently I received a request (among many opportunities to donate for “exposure”) for a photo/style shoot in Joshua Tree National Park. For those of you who don’t know what that means, it is at LEAST an one hour drive up into the high desert above Palm Springs. Joshua Trees grow there of course, and not much else. Lots of bolders, HUGE bolders and the occasional snake, gekko and big spider. BUT….what your blog says about the wholesale cost of the product, which is substantial, the TIME is the part of this process I object the most often. Money, well, you can make as much of that as you want, but time? We only get 24 hours in a day. I am very stingy with my TIME that is not valued. For this reason mostly, I decline such opportunities. Like you Amanda, I would rather take that $750 and NOT FACTORING TIME LOST…and do something wonderful with it. Or, save it for a rainy day, or god forbid, a vacation! Thanks for the thoughtful post…know you have someone who is jumping up an down about this!!!!

  14. Sue Dunlap Prutting says:

    OMG! I love you! I that you are a God girl, a mama and your generally cool as shit point of view. I am going to have to stalk you from now on. Sending hugs and prayers that your sweet husband is better. Xo

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