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Rebrand Process

May 6, 2014

Hi, I'm jessica.
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I have two big, super awesome events coming up (other than all the fabulous weddings I get to design):

1. Baby, due in July

2. The Anthomanic Rebrand, launching June 9th!

At first, I was going to simply do a pretty new website – new mark (aka logo) – new look. But, as I started my interview/questionnaire that my designer gave to me, I realized that I needed so much more. I’m inviting you in now to join in on a little sneak peek of what I have in the works!

One major change, that I’m just mildly concerned about, it the fact that I will no longer be calling my business ‘Anthomanic’. That name was chosen when the business opened as a retail ‘flower shop’ store front. It was cute, it sounded like a standard business name, it worked! But, since changing our business model in 2012 to ‘Weddings Only’, it is a confusing (and hard to spell/pronounce) name. I STILL get phone calls from people looking to ‘place an order for my friends birthday’. My phone still rings and rings into weird hours, especially on holidays. I have to actually ignore the phone every time it rings because I have had to repeat myself so much, then the person on the other end goes on and on about how we used to do retail ‘why not anymore??!’. So, I have an answering message that states ‘weddings only’, and it solves the problem….sorta. But, I digress! So, a name change, that’s more ‘I am a wedding DESIGNER’ is in order!

Changing the name and rebranding is more than just a visual or text change – but it’s a way of representing what I am capable of providing! My background is in interior/architectural design (atmosphere, space, ergonomics), and that isn’t translated well when I hide behind a name like ‘Anthomanic’. I want potential clients to realize I am not a ‘order it from a catalog’ “florist”. We do large scale, custom work and also style entire weddings. The current website does not represent that AT ALL. It’s sad for me to even look at – I feel like I’m stuck in a past existence! haha!

Other things I’ve been doing for the rebrand involve ‘behind the scenes’ processes too. Like simplifying my processes and streamlining my workflow. This allows me to be available as much as I need to be for my clients by making my paperwork and boring stuff like that, quicker/easier/simpler.

Rebranding to me is not just a new logo and look, but from the ground up a modification and redesign of everything including how I respond to emails, how I provide proposals, the wording of my website and how the amount of time spent on inquiries (this is one of the biggest time munchers!). I’ve spent quite a lot of time soul searching and thinking deeply about my specific customer. This may sound super weird, but let’s be honest, when we get stuck (okay, maybe I’m speaking only for myself here) doing the same processes, the same things, the same way of functioning, we just get STUCK there. Things that in year 1-3 you just don’t realize about your business until you start understanding your customer trend better. I’ve completed year 4 of owning Anthomanic, and year 2 of ‘weddings only’, and hoping that by having this time of reflection, and tweaking of how I do business, will only better the experience for my clients!

So, Jen (the fabulous Jennifer Olmstead of Deleted Space Creative) is my designer for the rebrand. We are creating a website, mark, blog, and whatever other fun tricks she has in her bag! When I say we, I mean her :-) I provide an unlimited wealth of design opinion, though! hah! Here is a sneak at some of the inspirations and ideas.

CaptureCapture3my hand painted signature :D my penned signature doesn’t look that good :/Capture5Capture6Capture7

  1. Amanda! The branding board looks amazing and I can’t wait to see what you and Jen create together! xoxo!

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I'm Jessica and I'm so happy you're here. This blog a journal about our lives, travels, fashion, and style. Stay a while and say hello!

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